Before we dive into specific techniques and aspects of how to learn SEO in 2019, let’s start with the first chapter which deals with the basic terms. Welcome to the ultimate SEO guide for beginners!
Are you new to SEO? Do you wonder how it works and what matters most in 2019? You’re at the right place!
What is SEO?
Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.
The history of SEO dates back to the 90s when the search engines emerged for the first time. Nowadays, it is an essential marketing strategy and a growing industry.
If you want to learn SEO, you should remember that it requires a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.
Simply said, SEO is about running the right website for the right people.
It isn’t only about a perfect structure or technical background of the website. Your web has to be filled with quality well-optimized content tailored to the needs of your audience. Make sure your content is good enough to be linked by other websites.
SEO is a complex discipline that needs your full attention. And the best part? It evolves all the time so your website must always keep up with the changes.
Why should I learn SEO?
Search engines such as Google, Bing, Yahoo! and others index websites to create an order based on various ranking algorithms. Can we identify these algorithms? Yes and no.
Google uses more than 200 ranking factors. We know many of them: content, backlinks, or technical things such as site speed, but there are many kept as a secret.
Search engines are used by the internet users when they are searching for something. And you want to be that “something”, don’t you? It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must.
Your website needs to be indexed by search engines. Otherwise, you’re lost.
Wise SEO activities improve your rankings in the search engine results page (SERP). Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions.
To sum it up, if you plan to succeed with your website, you’ll need to do SEO.
How can I learn SEO? Do I need someone’s help?
Even the basic changes can make a huge difference in how search engines see your website. In this ultimate SEO guide for beginners, we’ll cover all the critical topics and SEO basics. You’ll gain enough knowledge to proceed with SEO on your own.
If you wonder how to learn SEO in 2019, we have a simple answer for you: You’ll need a lot of study and practice. The good thing is that you’ll find tons of information on the internet for free (including this SEO guide) but you should choose wisely. On top of that, you can attend various courses, classes or webinars.
Do you want to learn from the best in the field? Check the SEO tips for beginners by more than 30 SEO experts.
If you don’t want to bother yourself that much or don’t have time, you can ask SEO consultants, specialists or agencies for help. Keep in mind that this way will be more expensive.
Basic terms vocabulary:
- On-page vs. off-page SEO
- White hat vs. black hat vs. grey hat SEO
On-page vs. off-page SEO
Doing On-page (on-site) SEO means optimizing your website to affect search engines results. It’s everything you can do on the website – from content through technical aspects to design:
- meta tags
- URL structure
- images optimization
- website size and speed
… and many others. We deal with them in detail in the 3rd chapter of this SEO guide.
Off-page (off-site) SEO covers all activities you do to improve the domain authority through getting backlinks from other websites. There are many ways to get them:
- exchanging backlinks
- guest blogging
- buying backlinks
- social media efforts
- cooperation with influencers
- writing valuable content, so people would love to link to your website
… and many others that are covered in the 6th chapter.
White hat vs. black hat vs. grey hat SEO
Are you a bad guy? Black hats vs. white hats have their origin in Western movies. It’s like bad guys vs. good guys. But don’t take these words too seriously. Opinions on both SEO approaches tend to differ.
Black hat SEO is a set of unethical practices to improve rankings of a website in the search engine results page. They are designed to affect search engines while not taking human factor into consideration.
Black hat SEO can get you to the top of SERP in a short time, however, search engines will most probably penalize and ban the website sooner or later.
White hat SEO is a set of ethical techniques sticking to the guidelines and rules. The basic parts of white hat SEO are:
- quality and relevant content
- link building
White hat SEO is a long-term strategy oriented to customer experience. Being a good guy in the world of SEO should be the proper direction.
There’s also a term called the Grey hat SEO, a practice when you may risk less when compared to the Black hat techniques. Grey hat techniques aren’t clearly defined by Google so you can gain thousands of website users while not being penalized or lost all your rankings a day after.
Generally speaking, you don’t want to make Google your enemy.